An optimistic perspective.

Jul, 2026 • 1 Min. Read — (H)editorial

David Hockney’s swimming pools were never just swimming pools. They were a way of speaking about light, summer, the pleasure of inhabiting a place, and the ability to find beauty in the everyday.

Seemingly simple scenes that, through his gaze, acquired an extraordinary intensity. Hockney understood that beauty is not always found in the exceptional, but in the ability to pay attention to what surrounds us.

While much of the art of his time explored abstraction or conceptual complexity, he chose to remain faithful to the visible world—to representation, colour, and the emotion created by light and the quiet moments of everyday life.

His work turned optimism into a creative attitude. The vivid blues of his pools, the luminous greens of his landscapes, and the vibrant clarity of his interiors build a deeply life-affirming universe. A world where colour is not merely an aesthetic device, but a way of seeing life.

He was also a tireless explorer. Painting, drawing, photography, collage and digital tools all became part of the same desire: to keep discovering new ways of observing reality.

For David Hockney, looking was never a passive act. It was a way of pausing, understanding, and finding beauty where others saw only routine.

Design shares that same ability to transform perception. Light, material, texture and colour create atmospheres capable of changing the way we experience spaces—and the people who inhabit them.

Perhaps that is why Hockney’s work remains so remarkably contemporary. It reminds us of something we too often forget: that beauty and joy are usually much closer than we imagine.

And although his gaze has recently faded, his blues, his light, and his extraordinary way of teaching us to look at the world with optimism remain.

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Thanks

This website is dedicated to all those people who, in one way or another, have helped this project/dream/desire to begin and take shape.

Special thanks to my wife and my parents for supporting me, to Cristina Escarrà and Alfonso Pérez Rosales for generously sharing with me their experience as agents, to those clients who, in one way or another, have given me wise advice, to the brands that have placed their trust in me, and to Gonzalo, my godfather, who, with his always generous help, and guiding me throughout this process, is largely to blame for the fact that I can boast of being an “entrepreneur”.

Thanks also to Nuria, Rafa and Guillermo, who, to help me in the hard beginnings of any entrepreneurial activity, have opened the doors of their home, let me share with them a bit of their personal lives when I pass through their cities of residence, and give me free accommodation.

Thanks to all!