TOTANA: when traditional pottery illuminates contemporary design

Mar, 2024 • 2 Min. Read

In the world of lighting design, there are pieces that transcend their basic function to tell a deeper story. The Totana clay lamp by Pott, designed by Isaac Piñeiro, is one such extraordinary object that blends traditional craftsmanship with contemporary innovation, creating a bridge between the past and the present.

Geography as an inspiration

The name and the essence of Totana are no coincidence. Inspired by the geographical origins of Pott Project, the lamp evokes the contrasting landscapes that have defined the region's pottery tradition for centuries. Every curve, every angle, every detail tells the story of a territory where clay, water and fire have danced for centuries in the expert hands of artisans.

The duality of design

What makes Totana unique is its dual composition: two volumes that meet and dialogue in space. The first, an enveloping and gestural body, rises in a conical shape reminiscent of the mouth of a traditional hand-turned ceramic vessel. This main element conveys the warmth of ancestral craftsmanship.

The second volume, in contrast, is a pure and structural line, a decisive stroke that anchors the piece in contemporaneity. This duality is not only formal; it represents the encounter between tradition and modernity, between craftsmanship and industry.

A ballet of light and shade

Piñeiro's mastery is revealed in how Totana handles light. The lamp not only illuminates; it creates a spectacle of light and shadows reminiscent of the play of the sun on the surfaces of the rocks. The light is filtered and projected in a warm way, creating atmospheres that invite contemplation and recollection.

In Totana, materiality plays a fundamental role. The finishes have been carefully selected to evoke the shades of clay and traditional ceramics. Each piece conveys a tactile sensation that connects the user with the earth itself, with the pottery tradition and with the wisdom accumulated over generations.

Perfect balance

What makes Totana truly exceptional is its ability to achieve a perfect balance between materiality and light, between form and function, between tradition and innovation. It is not just a lamp; it is a piece that manages to capture the essence of an ancient craft and translate it into the language of contemporary design.

Totana represents more than just a light source; it is an object that reminds us of the importance of our cultural and artisanal roots in contemporary design. In an increasingly industrialized world, pieces like this show us that tradition is not at odds with innovation, but can be its best ally.

A bright legacy

Isaac Piñeiro has succeeded with Totana to create not only a lamp, but a luminous tribute to the pottery tradition. Each piece is a reminder that good design does not need to choose between past and present, between craft and industry, between function and emotion. It can, as Totana masterfully demonstrates, embrace it all in perfect balance.

Pott's Totana earthenware lamp remains a testament to the fact that true innovation in design does not always mean breaking with the past, but finding new ways to honor and reinterpret it for future generations.

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Thanks

This website is dedicated to all those people who, in one way or another, have helped this project/dream/desire to begin and take shape.

Special thanks to my wife and my parents for supporting me, to Cristina Escarrà and Alfonso Pérez Rosales for generously sharing with me their experience as agents, to those clients who, in one way or another, have given me wise advice, to the brands that have placed their trust in me, and to Gonzalo, my godfather, who, with his always generous help, and guiding me throughout this process, is largely to blame for the fact that I can boast of being an “entrepreneur”.

Thanks also to Nuria, Rafa and Guillermo, who, to help me in the hard beginnings of any entrepreneurial activity, have opened the doors of their home, let me share with them a bit of their personal lives when I pass through their cities of residence, and give me free accommodation.

Thanks to all!