Ground: soft minimalism evoking nature

The Ground rug by Massimo Copenhagen perfectly embodies the philosophy of 'Soft Minimal', fusing simplicity and serenity to create a sense of calm and warmth. Designed by the prestigious Norm Architects studio, this collection reflects meticulous attention to detail, evoking the subtlety and strength of nature in every texture.

Earthly inspiration

The colors and textures within the collection are inspired by earthy tones and subtle hues that reflect the diverse landscapes of the living environment. By incorporating these elements into their designs, the goal is to create a space that feels cozy and harmonious, where the presence of nature is palpable, promoting a sense of connection and well-being.

Craftsmanship and Nordic quality

Each piece is hand tufted from 100% New Zealand wool, a premium material that guarantees durability and comfort. With a pile height of 7-9 mm and a weight of 4.00 kg/m², these rugs combine visual lightness with substantial tactile presence.

Attention to detail extends to every aspect of their production, resulting in a minimum size variation of only ±3%, a reflection of the commitment to craftsmanship excellence that characterizes both Massimo Copenhagen and Norm Architects.

A canvas for the living space

The Ground collection functions as a unifying element in any interior, acting as a neutral yet expressive canvas that anchors the space without dominating it. Its subtle yet impactful presence exemplifies Norm Architects' signature approach: creating pieces that enhance the spatial experience through studied simplicity.

This collaboration between Massimo Copenhagen and Norm Architects demonstrates how contemporary design can honor artisanal traditions while creating pieces that perfectly respond to the aesthetic and functional needs of the modern home, turning the everyday into the extraordinary through subtlety and authenticity.