GROUNDWORK Studio

GROUNDWORK Studio is a Copenhagen-based design office founded by Morten Bo Jensen, former Chief Designer for a leading Danish brand. With over 16 years of experience, the studio focuses on creating refined, enduring products with strong design identities across categories such as furniture, lighting, accessories, and complete kitchen and bathroom systems.

Their approach prioritizes longevity over trends, placing great emphasis on details, materials, and processes that elevate craftsmanship and reinforce brand values. Through a precise, context-driven methodology, GROUNDWORK creates products that are not only beautiful and functional but also commercially and operationally sound. Their designs seek to build emotional connections, objects that feel so right, you’d never want to replace them.

Country

  • Denmark

Design for

Gino Sarfatti

Gubi Olsen

Thanks

This website is dedicated to all those people who, in one way or another, have helped this project/dream/desire to begin and take shape.

Special thanks to my wife and my parents for supporting me, to Cristina Escarrà and Alfonso Pérez Rosales for generously sharing with me their experience as agents, to those clients who, in one way or another, have given me wise advice, to the brands that have placed their trust in me, and to Gonzalo, my godfather, who, with his always generous help, and guiding me throughout this process, is largely to blame for the fact that I can boast of being an “entrepreneur”.

Thanks also to Nuria, Rafa and Guillermo, who, to help me in the hard beginnings of any entrepreneurial activity, have opened the doors of their home, let me share with them a bit of their personal lives when I pass through their cities of residence, and give me free accommodation.

Thanks to all!