The creative duo of Johan Ridderstråle and Mats Broberg, based in Stockholm, has developed a distinctive style where rational functionality is combined with details full of ingenuity and emotion. Their approach is rooted in everyday life, which they reinterpret through a contemporary lens and a highly personal sensitivity.

Their designs play with contrasts: between the classic and the modern, the serious and the spontaneous, the rational and the unexpected. Every object they create seeks to go beyond its function, establishing an emotional connection with the user through recognizable symbols and a clear, sober, yet vibrant aesthetic.

Country

  • Stockholm, Sweden

Web

Design for

Bønnelycke MDD

Busk+Hertzog

Thanks

This website is dedicated to all those people who, in one way or another, have helped this project/dream/desire to begin and take shape.

Special thanks to my wife and my parents for supporting me, to Cristina Escarrà and Alfonso Pérez Rosales for generously sharing with me their experience as agents, to those clients who, in one way or another, have given me wise advice, to the brands that have placed their trust in me, and to Gonzalo, my godfather, who, with his always generous help, and guiding me throughout this process, is largely to blame for the fact that I can boast of being an “entrepreneur”.

Thanks also to Nuria, Rafa and Guillermo, who, to help me in the hard beginnings of any entrepreneurial activity, have opened the doors of their home, let me share with them a bit of their personal lives when I pass through their cities of residence, and give me free accommodation.

Thanks to all!